New ‘Badge Of Honor’ Campaign In China

In China, parents tend to be nervous about the possibility of their children getting hurt playing sports. Badge of Honor is a series of specially designed bandages available free after the purchase of Nike “Young Athletes” products. Four sets of fourteen bandages were designed for basketball, running, football and skateboarding. As you can see in the film, they were packaged in specially designed sleeves that unfold into comic strips telling fictional stories of young athletes who gave it their all, got hurt and then got back into the game.